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After the past two weeks delving behind the scenes of Ed’s tabletop game crowdfunding project, we’re having a branding and marketing moment. I caught up with my ex-colleague and friend Sid Loyal, a brand strategist with extensive experience in different Asia-Pacific countries, from India to Singapore and Australia. I thought it would be interesting to hear from his perspective about strategy for the advertising and marketing industry in Asia-Pacific.
Sid has great stories to share about how he started in the advertising industry, what he learned along the way, his extensive sneakers collection and a little of what’s going on in India for brands and creative communications.
A few links to the information mentioned:
- Follow Sid on Twitter
- “Everybody is sick of the Apple, Nike and Virgin references” Sid writes about the need for real life experiences for GapJumpers
- “Sneakers as a statement: More than fancy footwear” Sid writes about sneakers as cultural icons
- Limited edition Converse Weapon designed by John Varvatos
- Limited edition glow in the dark Reebok Pumps
- Wieden+Kennedy advertising agency
- Saatchi & Saatchi advertising agency
- Innocean Worldwide advertising agency
- Examples of Brand Wheels
- 72andSunny advertising agency
- “When in peace, prepare for war” or “If you want peace, prepare for war” a Latin adage
- Flipkart
- Nirula’s ice cream
- A guide to craft beer in Mumbai
- The rising stars of standup comedy in Mumbai
