What is Playful Strategy?
First and foremost, we offer brand and marketing communications strategy services. The discipline, first named account planning, was born in advertising agencies in the late 1960s in the United Kingdom, because several ad execs and media researchers started asking questions. At least two people are credited as the originators: Stephen King and Stanley Pollitt – for more on the topic we recommend the reading the excellent 98% Pure Potato.
They asked questions like:
- What is a brand?
- What makes good marketing communications or advertising? How does it work?
- What grows our client’s business and brand?
- Who are these people buying or not buying the things we’re trying to sell?
Fellow strategists like ourselves are still asking many of the same questions, and new ones have arisen in the kind of fast moving and complex business and media landscape brands evolve in today.
The job involves working with brands, agencies, and start-ups interested in better marketing and selling their products and services.
It might involve creative communications, innovation, future-thinking, trends, new ideas for products and services. That said, in our experience we find it nearly always involves gaining some kind of perspective before being able to devise a strategy for success.
Who is this for?
Business owners, CEOs, marketing officers, start-up founders, agency leaders, and more. If you have questions about growing your brand or business, developing new products, understanding your audience and what they’re up to, communicating or marketing products and services, then we may have reasons to work together.
Why us?
We have worked locally and globally with some of the largest and most valuable agencies and brands, bringing an international experience in North America, Latin America, Europe, Africa, and Asia-Pacific matched by few others.
We have worked across a wide spectrum of medium and industry verticals: branding, digital marketing, social media, traditional advertising, Ecommerce / M-commerce, product development, research, automotive, consumer products, electronics, technology, financial services, food & beverage, travel, and entertainment.
We draw from our experience in creative design, human resources, transformational growth & development coaching, game design, and mindfulness meditation in order to enhance our strategy services. You can find out more about our previous experiences here.
Check out our audio podcast, in which we explore the many facets of human creativity in conversations with creative industries professionals.
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Contact us
And find out about the opportunity of a free consultation