The Case For Boredom with Rob Estreitinho, Senior Strategist

Ice Cream for Everyone Podcast
Ice Cream for Everyone Podcast
The Case For Boredom with Rob Estreitinho, Senior Strategist
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This new conversation with Rob Estreitinho went by in a flash, it was a brilliant chat and I hope you enjoy listening to it as much as I enjoyed recording it. I even wondered if it was a little abrupt in my managing the end of it, but I was just conscious of time.

We talked about meeting in London a few years ago, how Rob views strategy and defines it for people not in the creative communications industry, about his growing up in Portugal and what he enjoyed playing at and with growing up, about school bullying, then how he found out about this career and got into it.

“I noticed that I’m very bad at dealing with boredom because for me boredom is a missed opportunity for productivity. And I’m not sure I believe that anymore, you know? Especially if you do creative stuff for a living. You need boredom, and you need just some random vacuums, where you’re just literally staring at the wall or to the sky, and you’re just letting yourself be there for a little bit.”

Rob Estreitinho

I love Rob’s experimenting with art, creativity, and more on social media, I recommend checking out his Twitter and Instagram accounts.

“I Follow people on Twitter for the smarts, and people on Instagram for the arts.”

Rob Estreitinho

Rob is Typing on Twitter

Rob is Typing on Instagram

Rob also writes the excellent Salmon Theory email newsletter, I highly recommend checking it out and subscribing!

Just a warning in case you have kids around: there are a couple of F-words in the episode.

Mentioned in this episode:

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.