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I had a brilliant and lively conversation about the value of being helpful, enthusiasm, the craft of writing, storytelling, today’s media landscape, and more with Jessica Greenwood, Chief Strategy Officer of R/GA.
Jessica was a journalist before being hired as a strategist and advocates the importance of writing as a craft for strategists in the creative communications industry. Jess was named to Ad Age U.S. Women to Watch Class of 2019.
“The big rub on strategists is that they prefer to be clever rather than helpful.”
– Jessica Greenwood
“As we go to a more data led world, and this sort of signal to noise ratio gets a little more confusing, I think writing is something we need to talk about more. I don’t think it’s made clear enough to strategists entering the industry that you are a storyteller, you have to tell a story in a way that is irrefutable.”
I hope you enjoy the conversation as much as I did, please share with a friend and keep in touch to tell me if you enjoyed listening!
Mentioned in this episode:
- Jessica Greenwood on Twitter
- R/GA
- Samsung
- Verizon
- Nike
- Pepsi
- Contagious Magazine
- World 50
- This American Life – ‘Anything can be Anything’
- Flat Earth Theory
- Papel e caneta
- Andre Chaves – Papel e Caneta
- The International Exchange
- Conversation with Philippa White
- Rummikub (board game)
- Billie Eilish record
- Game of Thrones
- Leaving Neverland (documentary feature film)
- Sundance Festival
- Christine Blasie Ford testimony
- Kavanaugh hearings
- Sweathead with Mark Pollard Podcast
- The Rolistes Gaming Podcast with Kalum
