Food & Drinks Marketing in the age of COVID-19 (and Black Lives Matter, and Teaching Tangents #4)

As pretty much explained in the presentation, I had a sudden and fantastic opportunity to prepare an online seminar for the final year students of ISCOM: The Higher Institute for Communications and Advertising.

They had received a brief from a partner marketing agency and their goal was to “Redefine Food & Beverage Shopper Marketing Experiences in the age of COVID-19”.

My role, was to inspire them for their brief, which was part of their final exam, and empower them for their careers as well.

I also gave another the talk another time with my friend James D’Souza for our Teaching Tangents series:

Audio only version (Not ideal for this episode perhaps, but available just in case)

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.