Big Red Button

All right, I had a few drinks (great evening at Beersphere, met with cool planning/digital/blogger/smart/cool people) and this is the first thing I saw opening an email in my inbox – huge and covering most of the screen.

I still think it’s the best email marketing campaign I’ve seen:

Call me shallow, I don’t care – most people are anyways…

About the author

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.