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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
July 25, 2008

Personal

Photo by Russ and Lori I was at a networking event earlier this week and was told by (a really drunk) someone that I…

July 3, 2008

Big Red Button

All right, I had a few drinks (great evening at Beersphere, met with cool planning/digital/blogger/smart/cool people) and this is the first thing I saw…

July 1, 2008

8 more – Social Media -things meme

Photo by Omer Simkha Laurence just tagged me for the social media meme – basically it’s about sharing 8 ways in which you’ve used…

July 1, 2008

Rhum arranges

Hey by the way, did you notice my very cool widget on the right hand side with my collection of macerated/infused rums? (“Rhum arranges”…

June 27, 2008

I love Sushi!

June is almost over… This has made me smile all month on the calendar on my desk so I thought I’ll share it with…

June 26, 2008

Rambling: digital, names and stuff

Photo by aeu04117 I was reading the digital supplement to Campaign earlier. I don’t read Campaign that much these days, generally getting my industry…

June 13, 2008

The Great Football Giveaway – Happening now in Uganda

I wrote about the Great Football Giveaway a few months ago when I found out about it and donated a few balls – I…

June 11, 2008

The Visitor

I was lucky to be invited by a friend for a press screening of a movie yesterday, so I might as well write about…

June 6, 2008

Playing Balloonacy

Not really news by now, but I love the new Poke campaign for Orange! I’m playing the game and I certainly intend for my…

May 5, 2008

PMOG

I just found out about PMOG, the passively multiplayer online game, from Russell’s blog, he sent me an invite and I’m already loving it!…

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