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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 12, 2020

Playful Strategy Weekly: Man, Play, and Games 1.4 “Unproductive”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 5, 2020

Happy Together with Marcelo Kuhn, Co-Founder at The Dojo

For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we…

August 4, 2020

Playful Strategy Weekly: Man, Play, and Games 1.3 “Uncertain”

Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…

August 4, 2020

Playful Strategy Weekly: Man, Play, and Games 1.2 “Separate”

In each episode of Playful Strategy Weekly I share elements, thoughts, and illustrations from a variety of play related books and articles I read….

July 16, 2020

Playful Strategy Weekly: Man, Play, and Games 1.1 “Free”

Playful Strategy Weekly is a new series of short videos in which I share elements, thoughts, and illustrations from a variety of play related…

July 16, 2020

Teaching Tangents #5: How do I motivate myself?

Audio only version Business, psychology, and geography teacher James D’Souza has questions from his high school students to discuss with Playful Strategy Consultant Willem…

July 16, 2020

The Network One’s Indie Forum Digital Webinar

The Network One’s Indie Forum Digital June 2020 Event Webinar (redux) The Network One is an international association of independent marketing, PR, and communications…

July 3, 2020

Space & Mindjammer RPG with Uma Rudd Chia; Creative director, best-selling author, global keynote speaker

I am joined by Uma Rudd Chia today. Uma is a creative director, best selling author, global keynote speaker, and founder of the Female…

June 21, 2020

Teaching Tangents #5: How do I revise?

Audio only Business, psychology, and geography teacher James D’Souza has questions from his high school students to discuss with me. This week’s question is:…

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