writing | Ice Cream for Everyone

December 29, 2015

Looking back at 2015

I haven’t written one of these posts since 2012. Of course at the time it was meant to become a yearly thing. I’m having…

December 22, 2015

Applying the 80-20 Pareto Principle to Writing a Creative Brief

[Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…

November 30, 2015

The Best Ever Made: John Wick, award-winning game designer

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

November 5, 2015

In the Shipping Business

I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…

October 2, 2015

Thinking About What to Write Where

A couple of weeks ago I attended an evening at Google for a Firestarters event about content marketing & complexity. These events are curated…

September 26, 2015

Ice Cream Sundaes

Header image credit: Sundae on the cruise by Brian Holland A few friends recommended starting a weekly email newsletter. I’ve been thinking about what…

May 31, 2015