March 28, 2021 Playing Ironsworn solo RPG Part 3: Random creative input This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you’re new to it I recommend going back to…
March 31, 2019 Playing with the Creative Briefing One of the important and oft discussed areas of responsibility for a strategist working in creative agencies is the ‘Creative Briefing’. In case you’re…
December 22, 2015 Applying the 80-20 Pareto Principle to Writing a Creative Brief [Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…
October 15, 2015 A Few Things I Learned From My Sister on Her Vineyard In the past year I’ve had the chance to spend more time with my sister Saskia on her vineyard, Les Arabesques. She owns a…
June 15, 2014 Reverse Engineering the Gillette Manscaping Video In my last post, I wrote about the idea of celebrating the bottom of the ad barrel with a series of posts. Yesterday I…
