brand strategy | Ice Cream for Everyone

December 29, 2015

Looking back at 2015

I haven’t written one of these posts since 2012. Of course at the time it was meant to become a yearly thing. I’m having…

December 22, 2015

Applying the 80-20 Pareto Principle to Writing a Creative Brief

[Image Credit: Robert Couse-Baker] An advertising agency account manager friend and ex-colleague recently contacted me to ask for some advice to improve the…

December 10, 2015

Adventure Travels and Stories with Storythings Director Hugh Garry

[Subscribe to the podcast: on Apple Podcasts, Stitcher, Google Play Music, RSS feed. Please give the show a rating and a review if you…

November 29, 2015

In Prague for the European Planning Conference

I just had a fantastic week attending the 2nd edition of the European Planning Conference in Prague this week. I was able to arrive…

November 19, 2015

Back to Back Planning & Strategy Nights at Google

I’ve spent the past two evenings at the now familiar Google UK large meeting room for planning & strategy focused evenings of talks….

November 13, 2015

Brain Surfing & Strategist Survey

Image Credit: Afu007 After a hiatus for a couple of years, the Strategist Survey (formerly Planner Survey) is back! If you’re a strategist,…

November 5, 2015

In the Shipping Business

I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…