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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
October 26, 2007

Hilarious!

This is Ze Frank‘s TED talk delivered in the 2004 Conference, “What’s so funny about the web?”I just watched it, it’s hilarious!

October 26, 2007

Chinese mobile ads and naughty girls

One of the other pretty funny things I saw when I was in China was this TV channel that showed mobile phone ads non…

October 26, 2007

“We come in peace!”

It was expected, but the big world bully finally made a move against Iran… It’s one these numerous days where I’m not very proud…

October 25, 2007

Kiss Cool Ads

So I’m applying to a lot of different agencies for a new job right now, and one of them had one of these fancy…

October 25, 2007

Back from China!

I’ve just spent five weeks traveling in China and one of the (many) hightlights was to discover this T-shirt while walking around Yangshuo where…

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