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Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
November 13, 2007

Blogs

I’m pretty new to the Blogosphere (I really hate that word, shame I wasn’t present at the meeting where it was decided, I would…

November 13, 2007

Firebrand TV

I just got this from Ze Frank‘s blog, I think it’s a pretty good idea. Firebrand TV: for those who get annoyed when their…

November 12, 2007

APSotW

I just found out on Russel Davies‘ blog that the new Account Planning School of the Web assignment has just started and that Paul…

November 9, 2007

Circus and Advertising

I went to see James Thiérrée’s new show at Sadlers Wells (Au Revoir Parapluie) yesterday evening, it was really beautiful. Unfortunately it’s only on…

November 7, 2007

Good Things…

A lot of people might have already seen the neverending website made for Orange‘s latest campaign by Poke, it’s been around several blogs. Have…

November 1, 2007

Marketing Research

I’ve almost finished reading Truth, Lies and Advertising, the must read for anyone wanting to get into planning. I’m loving it and I’m glad…

October 31, 2007

Some snippets from China

I was looking through my pictures from China and there are a few I’d like to share here. This first one was at the…

October 30, 2007

Late night videos

I’ve been surfing for a couple of hours trying to find something interesting to put on here, and came across this which I found…

October 27, 2007

Rich Media Ad

Check this out for a really nice piece of rich media advertising (well at least I like it). Vive la France ;o)

October 27, 2007

Japp Ad

I’m keeping to go around finding some of my favourite ads from old times, this is from Leo Burnett Norway:

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