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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
August 21, 2008

Drinking detergent..?

I was doing some research earlier and came across the Ariel website, I’m wondering if it’s normal for me to think their current home…

August 19, 2008

The real tetris

A bit more easy blogging, I just recently saw the real Tetris video, it’s absolutely awesome!

August 17, 2008

Kourtrajme – The Funk Hunt

Ben and my cousin just told me about a series of French short movies I hadn’t heard about and some are really awesome, mostly…

August 14, 2008

Talk about Social Media and influencers

Yesterday, one of my colleagues asked me what my favourite thing about digital was. It’s a tough one, I actually love everything (or almost)…

August 13, 2008

Music sharing with Blip.fm

Photo by Indigo Goat I just found out about Blip.fm from Iain (via Twitter), it looks pretty crazy! Check it out! It looks like…

August 12, 2008

Holidays (or lack thereof)

I spent last weekend in Paris which was cool, but only quick for a friend’s wedding – really need a proper holiday, though I…

August 5, 2008

Lough Derravaragh

According to Wikipedia and Google Images, this is Lough Derravagh. It’s in Ireland, and it’s pretty. All right, I have to keep posting on…

July 31, 2008

I am who I am because of everyone

Photo by bobster1985 He is who he is because of everyone! I’ve been intrigued by the press adverts for the new Orange campaign created…

July 30, 2008

Patsy @ iris for Bothud launch

The iris Summer edition of Bothud magazine just came out, launched in style drinking champers with Patsy! I tried for a “Blue Steel” look…

July 29, 2008

Spiderman: Web of Shadows

I just came across the trailer of a new Spiderman video game, apparently coming out in October this year. Apart from the very cool…

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