Ice Cream for Everyone

Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
March 10, 2009

Ice Cream Review – The Garden of Tweetdom: An evening with Marcus Brown

May 7, 1824: Premiere night of Beethoven‘s Ninth Symphony. According to one witness, “the public received the musical hero with the utmost respect and…

March 6, 2009

Become a Vedett

Now here’s a really nice little mix of digital and experiential for a campaign. I was talking to my sister a few days ago…

March 3, 2009

ASDA – Astroturfing Stupidly Destroys Advertising

I saw in a Brand Republic article this morning that ASDA just launched a new campaign and a Youtube video channel: Saving You Money…

March 2, 2009

Skittles – probably the Nth post about it

I’m sure there are already hundreds of posts about it out there and I read at least 2 good ones and I’m doing something…

February 21, 2009

Hand crafted goodness

Here’s a movie I’m seriously looking forward to: Coraline. And along with it a very cool campaign to promote it! Neil Gaiman is one…

January 24, 2009

Where the Wild Things are

This is my first time creating and uploading a presentation to Slideshare! I thought of this yesterday, and here it is, not necessarily ground-breaking…

January 23, 2009

Eyebrowbics

Eyebrowbics: All the scream with the cool kids of today. So the new Cadbury’s ad just came out, I saw it earlier today. I…

January 14, 2009

Ice cream for everyone

I just came across this video and a list of reasons why social media is like ice cream, regardless of any relevance it is…

January 11, 2009

Another post about Twitter

I had written a long post about Twitter, but in hindsight I think it’s boring and doesn’t really add much to the plethora of…

January 6, 2009

Hippo eats dwarf and meerkats using hippos

I just came across this and just had to post it: All right, it seems this is pretty old news after all given apparently…

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