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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
September 22, 2009

My first Prezi

Prezi has been on my radar to try out properly for months, I’d seen the videos and read about it but hadn’t yet done…

September 20, 2009

Banner feedback on Amazon

I might be slow for never having noticed, or perhaps it just proves the extent to which I generally ignore the usual online display…

September 7, 2009

Advertising Panasonic TVs

As I posted a few days ago, I’m judging on a panel for the Panasonic Next Generation Talent and sent back my judging form…

September 2, 2009

I f*cking love One & Other

Such a shame, I had heard about the Antony Gormley’s One & Other project a few times before it started and then once again…

September 2, 2009

Next Generation Talent: 09 Edition first impressions

I wrote about Next Generation Talent at the end of last year, a competition organised by Panasonic where students are given a brief to…

August 23, 2009

Trying to figure out…

WordPress. I’ve decided to move my blog and self host it on a WordPress.org platform. I’ve been thinking about it for a couple of…

August 22, 2009

I f*cking hate Pizza Express

I f*cking hate Pizza Express. You may have already figured that out from the title. Most of my friends or people I tell don’t…

August 21, 2009

Avatar Day

I was invited last minute to go see the 15 minutes of clips from Avatar at the IMAX in London for Avatar Day. It’s…

August 18, 2009

Rubbish

Remember SMEBS..? The Social Media Burnout Syndrome? Sure you must remember, back in February Marcus Brown came over to London and did a brilliant…

August 18, 2009

2012

You’ve probably heard of the new Roland Emmerich cataclysmic fest of a movie coming out soon, 2012. The movie is based on the Mayan…

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