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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
July 29, 2010

Foursquare, location based services and all that jazz

Foursquare and location based services are all the rage in marketing town these days, and a few interesting articles were just released about it….

July 28, 2010

Frantic

I had quite a lot of things going on lately but blogging has not been one of them so time to stop lazing around…

February 25, 2010

Stop to smell the roses!

Contrary to vastly exaggerated rumours of kidnapping in South America or even death, I am actually very much still alive and kicking; I just…

November 28, 2009

Twitter is the new TV [but a lot smaller]

Image courtesy To some extent, I think this little scenario may be familiar for most of us: I opened my email this morning and…

November 18, 2009

My Dungeons & Dragons CV

I saw a post from Gavin today about Sean McNally who designed a Dungeons & Dragons CV which definitely looks pretty cool. Given I…

October 22, 2009

AR in a banner with BK

It doesn’t happen very often but yesterday I came across a pretty cool MPU while browsing the Internet (So not from a link or…

October 14, 2009

RockArt Brewery vs. Corporate BS

Matt Nadeau of RockArt Brewery is facing the bullying of a much larger corporation. Seriously check out the video and hopefully choose to boycott…

October 12, 2009

Do little breaks make a big difference..?

You may have seen the Eurostar‘s advertising campaign called ‘Little breaks make a big difference‘. Beyond the posters I’ve seen in the tube, activities…

October 8, 2009

FourSquare in London – the new thing I might annoy you with

I got really excited this morning. I arrived in the office a little early and the first thing I saw in my inbox was…

October 7, 2009

Eyebrowse

I recently started participating in an interesting experiment called Eyebrowse created by students at MIT. In their words: eyebrowse is an add-on for firefox…

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