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Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
April 8, 2011

Laos – Simply beautiful

Out of sheer laziness, I’m titling this blog post using the line from the Lao Tourism Board, I’ve been seeing it used on quite…

March 15, 2011

Slow down, it's Laos

I’m very glad of my choice to move on to Laos, I arrived in Savannakhet on Sunday evening after a fairly long bus ride…

March 12, 2011

Good bye Vietnam

I have spent just about 10 days in Vietnam, travelled from the very far North where I arrived in Lao Cai to where I…

March 5, 2011

10 days on the road

As I wrote it in a letter to someone yesterday (I’m enjoying this letter writing by the way, 6 sent so far ;), I’ve…

February 22, 2011

Wandering planner

As I said in my previous post, I had a lot on my mind once I got back from Tanzania in December last year….

December 3, 2010

Back from Africa

February 2011 update: I took about 3 months to finish this draft, a few more things have happened since. I had an absolutely fantastic…

November 2, 2010

London fundraising event

We held an excellent fundraising evening last week in London, on Wednesday 27th October. Everyone had a brilliant time and it was great for…

September 15, 2010

Giving away footballs in Tanzania

In the very exciting news category, I’m going away on a fabulous adventure to Tanzania in November this year with The Great Football Giveaway….

August 17, 2010

My favourite brands continued – Skittles

I thought I’d pick up on a theme I wrote a few posts for when I started blogging, you probably guessed by now, about…

August 2, 2010

Put dot io

I hadn’t heard about Put.io yet, so I thought you might not have either. Kai and Kalam told me about it last week and…

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