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Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
July 4, 2011

Foursquare Specials in Kuala Lumpur

While I was in Kuala Lumpur a few weeks ago, I had wifi connection and thought I’d fire up Foursquare and check in. I…

June 24, 2011

Youth in Kunming

I’ve caught occasional glimpses into youth in the different countries I’ve visited and as I know it’s often a fascinating group of people to…

June 21, 2011

Farewell – The Old Yunnan Hotel!

While walking in Kunming a few months ago, this wall struck me as quite interesting and made me think of a few things on…

June 20, 2011

Asian questions

                              Image Courtesy Now that I’ve pretty much finished on the…

June 16, 2011

Perhentian Paradise

After having enough of a few days of rainy weather in Georgetown, I decided to try my luck on the eastern side of the…

June 9, 2011

Eating Indian in Georgetown

After a whole day in sweltering sun begging bewildered Malaysian car drivers to take us just a couple of kilometres to the next junction…

June 9, 2011

Duty free Langkawi

On the 9th May 2011, I spent the day travelling with a couple of buses from Ko Lanta South to Satun via Trang. I…

June 8, 2011

South Thailand

I spent most of a lovely day in the train heading South to Surat Thani, watching the world go by out of the window….

June 8, 2011

Briefly in Bangkok

I haven’t seen The Hangover II yet, though I’ll wager that my 2 days in Bangkok were pretty different: a couple of beers at…

June 8, 2011

Rushing through Thailand

After 6 weeks spent in Laos, taking my time, enjoying the relaxed Lao way of life as well as having a fantastic time with…

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