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Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
May 21, 2012

Luxury Couchsurfing in the Maldives

I’ve been thinking of what to write about this trip in the past few days, it was a bit strange given the circumstances. Still,…

May 16, 2012

Creating Stories (or how I survived the Red Dog Saloon’s Hot Wing challenge)

I love stories and it’s a highly discussed theme in the advertising and communication industries these days. Stories are at the heart of how…

April 12, 2012

Keanu

A lot of things have been going on since the beginning of the year but all that is just dwarfed by another major and…

January 1, 2012

My 2011

I had an absolutely fantastic 2011. I started traveling, leaving in February this is what I’ve done: You can view the whole list of…

October 5, 2011

My Kind of Planning

There is always a lot of talk around the Plannersphere town about different types of planning and new types of planning, I guess it’s…

September 27, 2011

Return of Beersphere – in London!

Hello London planners! It turns out I am unexpectedly coming back to Europe for a few months, and just before leaving I will be…

September 18, 2011

Beersphere Strikes Back – in Singapore!

In the grandest of Beersphere traditions initiated by Faris, come and meet other Singapore planners for a drink or three on Friday 7th October…

September 15, 2011

The importance of Multilingual SEO – or lack thereof

This is the second email I receive from this gentleman, here is his email and my reply. Just one question, am I being unnecessarily…

September 12, 2011

Top Secret Project

It has a been a pretty intense week for me, a lot has happened and I think it’s all turning out for the best….

September 7, 2011

Qatar Airways Fail – A friend’s unfortunate quest to change her flights

UPDATE (8th September 2011): The E-marketing manager for Qatar Airways just contacted me directly by email and is going to take care of contacting…

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