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Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
July 31, 2013

My Sister’s Vineyard: Les Arabesques

My sister Saskia is creating her own vineyard, launching her own wine domain. I went to visit my family in the South of France…

January 7, 2013

Hello 2013

The Colour of Consolidation We’re already a week into the new year, I don’t typically do much of this though I thought it would…

December 31, 2012

Goodbye 2012

Right now looking back at it I think 2012 has been a weird year for me, certainly not bad, a lot has happened and…

November 18, 2012

Have You Completed the Planner Survey Yet?

The 2012 Planner Survey has been live for a few weeks now so it’s about time I post about it. If you haven’t heard…

September 11, 2012

Planners Worldwide is Now Live, Come and Join!

As Heather Lefevre wrote about a few months ago, there are a few projects in the works for this year’s Planner Survey, in particular…

June 29, 2012

Now Certified in Thai Massage & Foot Reflexology

I’ve just completed two massage courses in the past couple of weeks and now have my certifications! It is the first time I have…

June 23, 2012

Google’s Project Re:Brief. It’s Like Inception for Advertising

I hadn’t heard of Google’s project Re:Brief yet and came across the full version documentary that was released a couple of days ago. Cheers…

June 23, 2012

Meanwhile in Chiang Mai…

The moat surrounding Chiang Mai Old Town As I am soon leaving and just realised I have arrived here almost six weeks ago, it…

June 7, 2012

A Year Into Being a Wandering Planner

Hitchhiking in Malaysia last year (hadn’t hitchhiked since I was about 16, it was a lot of fun! It has been almost a year…

May 26, 2012

Meet My Little Niece, Anahì

After The Maldives and the unexpected return trip to France for Keanu’s funeral, I was unfortunately pretty broke so I asked my brother Morgan if…

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