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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
June 21, 2014

Saturday Streaming #1

Happy summer solstice everyone! I just realised I spent most of the longest day of the year working on a video edit for an…

June 15, 2014

Reverse Engineering the Gillette Manscaping Video

In my last post, I wrote about the idea of celebrating the bottom of the ad barrel with a series of posts. Yesterday I…

June 12, 2014

Scraping the Bottom of the Ad Barrel: A New Series of Posts

Image credit: midiman I haven’t wrote about advertising for a while, and given I’d like to ramp up activity around here I thought it…

June 8, 2014

My Travel Bug

Image Credit: ‘Wandering’ by Hasna Lahmini In the past couple of weeks since a friend of mine sent me this post about what it…

May 25, 2014

What Do You Want To Do When You Grow Up?

Metal Beard from The Lego Movie, voiced by Nick Offerman There are a few different things that inspired this post, starting with the fact…

May 17, 2014

Travels With My Mom

My mom has been visiting Asia for the first time, it’s already coming to her last couple of days here so I thought I’d…

April 8, 2014

New Experiences: Patron of the Arts

Image credit: Sue Beatrice I came across a few of artist Sue Beatrice’s pocket watch sculptures online via an article online with some photos,…

April 1, 2014

Book Review: Belle de Neige

Image Credit: Ellen Wallace I just finished reading Belle de Neige and thoroughly enjoyed it. I came across this story quite randomly while checking…

March 31, 2014

Belated Summary of 2013 and Hello 2014

The famous Singapore Chilli Crab! The kind of reason for a few of my extra kilos. I obviously haven’t been writing much of anything…

November 18, 2013

BeerSphere Singapore Redux – Christmas Edition

The second time I visited Singapore, and with the outstanding help of Simon, we organised the first ever Beersphere Singapore – a casual meetup of…

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