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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
May 19, 2015

Beers in Brussels, Lunch in Lille

At Moeder Lambic Fontainas, Brussels I had never been to Brussels, so I though leaving Amsterdam last year that it would be a good…

May 18, 2015

Looking for Dutch Roots

Statue of a funky dude eating a raw herring on Scheveningen beach, by The Hague Continuing with my little European tour, I met with…

May 17, 2015

Babies, Beers, and Burgers in London

I dont’ know about you, but I can’t resist a good alliteration when I come across one, particularly as easily accurate as this title….

May 16, 2015

More of India: Kerala

Selfie in Varkala, Kerala It’s definitely not new news but I’m sure you can all relate to how time flies; already 8 months since…

October 16, 2014

Lavasa: Corporate Dream, Ghost Town, or Both?

One of the utopian type advertising posters in Lavasa, branding courtesy of Landor from what I read. While in India, I had an unexpected…

September 16, 2014

Beers & Bollywood: My First Weekend in India

Independence Brewing Co. brand new 1,000L brewhouse My first weekend in India can be conveniently summed up into an alliteration, though fortunately there is…

September 4, 2014

Goodbye Singapore

I’m about to board my flight to India and I finally have a few minutes to write this, not sure I’ll have time to…

August 29, 2014

And Now For Something Completely Different

Image credit: Wonderlane  A few changes are coming up around here, and I have been looking forward to writing about it here; today is…

July 13, 2014

Word Count Training Challenge

Calvin & Hobbes, Bill Watterson This is something I hadn’t thought about for a little while and hadn’t given much energy or intention to…

June 29, 2014

Saturday Streaming #2

It’s a day late but in any case here are my favourite videos from the past week. At the Cannes advertising event, or rather…

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