Ice Cream for Everyone

Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
August 20, 2015

Who Does Advertising Serve?

I’m catching up on some reading and came across this article written by Tracy Follows: “Cannes Lions: will advertising ever again be about the…

August 17, 2015

Le Coq à l’Ane is Open!

My brother Morgan opened his first restaurant & wine bar on Saturday 1st August, which I was – and still am – very excited…

August 9, 2015

The Hero’s Journey to Podcasting

For this first episode of the Ice Cream for Everyone podcast, I am joined by my friends Lauren Giblin, Adam Cohen, and James D’Souza to ask them…

July 28, 2015

Beers & Billboards Project – Test Episode 0 (World Cup 2014)

As some of you may be aware I enjoy craft beers and was also home brewing beer. The interest was shared with my good…

July 13, 2015

Kidzania: Innocent Fun or Capitalist Dream?

I just spent some time in London for work, and a friend of mine who has a small child told me about this brand…

July 1, 2015

Learning to Drive

My first evaluation driving lesson was driving in snow! I’ve been thinking about this post for a little while, just as I’ve been learning…

May 31, 2015

Enjoying the New Neighbourhood

While I was writing my novel in November last year I had the chance to go on a few walks in the area where…

May 26, 2015

Participating in the National Novel Writing Month

The previous posts brought me to the end of October last year, when I arrived near Perpignan, at my sister’s vineyard. I have blogged…

May 25, 2015

By the Atlantic Ocean in Lacanau

Surfers on the beach in Lacanau, October 2014. I left things off in Paris in the last post, and as a reminder in October…

May 22, 2015

Un Passage à Paris

Walking around Paris, here behind l’île de la Cité and Notre Dame Cathedral. I am still updating my blog with my travels at the…

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