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Ice Cream for Everyone

Playful Brand Strategy

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Author: Willem

Willem was born in New York, grew up in Paris, lived in London and Asia for several years before moving to Chicago in 2017. He is an award winning brand & marketing strategist, having worked with some of the largest creative advertising agencies and most valuable consumer brands globally. Willem enjoys tabletop games, skiing, scuba-diving, traveling, eating, and lengthy conversations with friends.
November 5, 2015

In the Shipping Business

I read this article from Dave Trott in Campaign yesterday. He writes about content and makes excellent points about the advertising & marketing’s current obsession with…

October 31, 2015

The First Ever Paris Comic Con

  I’ve just spent a few days in Paris catching up with friends and professional contacts, which was lovely. It’s always a pleasure coming…

October 21, 2015

Welcome to the Future

Happy Back to the Future day! It’s finally (or already) here! Back to the Future Part II is one of the first films I…

October 15, 2015

A Few Things I Learned From My Sister on Her Vineyard

In the past year I’ve had the chance to spend more time with my sister Saskia on her vineyard, Les Arabesques. She owns a…

October 7, 2015

Insect Ice Cream near Borough Market

I had organised to meet my friend James in Borough Market last month while I was in London. It used to be one of…

October 2, 2015

Thinking About What to Write Where

A couple of weeks ago I attended an evening at Google for a Firestarters event about content marketing & complexity. These events are curated…

September 26, 2015

Ice Cream Sundaes

Header image credit: Sundae on the cruise by Brian Holland A few friends recommended starting a weekly email newsletter. I’ve been thinking about what…

September 16, 2015

What is Luxury?

I’m finding that one of the benefits of traveling to London temporarily is that I’m paying more attention to art exhibitions, and cultural events…

September 2, 2015

“If it bleeds, it leads” – About Photojournalism, the News, and Our Fascination with Horror

Above: Award-winning photojournalist Bulent Kiliç talks through his exhibition at Visa pour l’Image 2015 It is the 27th edition of Visa pour l’Image in Perpignan at the moment,…

August 26, 2015

The McWhopper Proposal

This is a tough one. I think it’s one of the best marketing ideas I’ve seen in a while on one hand, and depressingly…

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