I hadn’t heard of Google’s project Re:Brief yet and came across the full version documentary that was released a couple of days ago. Cheers to Ben for the link. I watched it this afternoon, here are some thoughts about it. For info, this video is a project initiated by Google to bring several advertising people who created iconic ads out of retirement and bring them on with young teams with the intention to use their experience and insights for new digital media advertising. The video director is Doug Pray who also created the excellent Art & Copy documentary.
kThe four original ads and their art directors and copywriters are:
Harvey Gabor – Coca Cola ‘Hilltop’ or I’d like to buy the world a Coke song
Amil Gargano – Volvo ‘Drive It like you Hate It’
Howie Cohen & Bob Pasqualina – Alka Seltzer ‘I Can’t Believe I Ate the Whole Thing’
Paula Green – Avis ‘We Try Harder’ their copy platform and brand positioning