I hadn’t heard of Google’s project Re:Brief yet and came across the full version documentary that was released a couple of days ago. Cheers to Ben for the link. I watched it this afternoon, here are some thoughts about it. For info, this video is a project initiated by Google to bring several advertising people who created iconic ads out of retirement and bring them on with young teams with the intention to use their experience and insights for new digital media advertising. The video director is Doug Pray who also created the excellent Art & Copy documentary.
kThe four original ads and their art directors and copywriters are:
Harvey Gabor – Coca Cola ‘Hilltop’ or I’d like to buy the world a Coke song
Amil Gargano – Volvo ‘Drive It like you Hate It’
Howie Cohen & Bob Pasqualina – Alka Seltzer ‘I Can’t Believe I Ate the Whole Thing’
Paula Green – Avis ‘We Try Harder’ their copy platform and brand positioning
I’m slowly and steadily evolving my online identity (another point of view might be that I’m becoming more and more of a complete geek), I just opened a Flickr account. So at the moment I’m on MySpace, Facebook, Xing, LinkedIn, Del.ico.us, Google Reader (currently 32 subscriptions), Hotmail, YouTube, Amazon, TED, Second Life and I started my own Blog (on Blogger). Next in line are Twitter and Technorati I think…
That’s already 13 different sites to follow and/or participate in. Really, I wonder how many things you have to be signed up on to be up to speed with the digital world these days… And that’s only until the next next hot thing shows up, which can’t be very far away… Oh well, I’m having fun and it’s a fascinating world to explore! I just wonder how I’m going to be able to keep up when I have a new job – it’s a good thing I’m want to get into digital and advertising, so it will pretty much be part of my job to be up to date with all this!
Photo”Christmas #2″ by Kevin Dooley
To me, this is the Internet: I’m one of the intersections, and you’re another. Can you see how we’re connected?
The more intersections you have, the stronger your online presence. Each line represents a site or an online community, they are coloured so you can easily determine at a glance the influence of each of them and much they are used. Simple, really – Just like the Internet!