September 20, 2023 Introduction to semiotic brand analysis I started teaching a graduate course at the American University of Paris titled Brands & Belief. I’ll do my best to share content from…
August 9, 2023 A year of magic and insights at Disneyland Paris I’ve been rekindling with an interest in theme parks and roller coasters in the past year, which started as I went to Disneyland Paris…
August 7, 2023 Marmite Love / Hate Discovery I’m just back from visiting friends in the UK and made quite the discovery that had me go back to and reconsider Marmite and…
April 27, 2023 Noticing media: Disneyland Paris par Toutatis! I noticed this good outdoor media placement at Disneyland Paris, which kind of leads me to admit something about my arguably leisurely lifestyle. It’s…
February 19, 2022 Revealing thoughts on the concept of an insight I first wrote this as a quick Linkedin post in French, and the word ‘insight’ tends to be used in its English form in…
September 2, 2020 On the Value of Thinking for Businesses – with Comic Strips (Strategy Series Part 2) This is the second post in a series about (independent) strategy consulting, you can go to the introduction here for context, or the first…
August 12, 2020 Playful Strategy Weekly: Man, Play, and Games 1.5 “Governed by rules” Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…
August 12, 2020 Playful Strategy Weekly: Man, Play, and Games 1.4 “Unproductive” Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…
August 5, 2020 Happy Together with Marcelo Kuhn, Co-Founder at The Dojo For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we…
August 4, 2020 Playful Strategy Weekly: Man, Play, and Games 1.3 “Uncertain” Playful Strategy Weekly is an Ice Cream for Everyone series of short videos in which I share elements, thoughts, and illustrations from a variety…