The podcast is back with a new episode after a brief Thanksgiving hiatus – also slightly due to scheduling breakdowns too. I’m excited, this was a great conversation. Adam Pierno, Chief Strategy Officer at creative agency Santy, reached out to me on Twitter and invited me to be a guest on his podcast, The Strategy Behind Everything, in which we talked about tabletop games. I finally managed to organize my schedule properly to have Adam on my show to talk about his background as a creative in the advertising and marketing industry, how he shifted to work on the strategy side, the book he wrote (Under Think It: A Marketing Strategy Guidebook for Everyone), and his podcast among a few other topics.
I hope you enjoy as much as I did! As I explain in the intro, depending on scheduling opportunities with guests I’m looking at publishing one last episode for 2017 and wrapping up – or it might be just a brief update to wrap up the year and talk about what I’m planning for next year.
Info mentioned in this episode:
- Instil Strategy Training
- The Strategy Behind Everything Podcast
- Adam Pierno on Twitter
- Underthink It – A marketing strategy Guide for Everyone
- Delta Airlines
- Disturbing videos on Youtube Kids
- Flicker by Theodore Rozak
- Reply All Podcast
- Mark Pollard on Twitter
- Friendly’s ice cream
- Cold Stone Creamery
- Chinese Checkers
I haven’t had any guests having worked in both advertising agencies, in marketing as a client, and in fine arts so far. I thought it would be a great perspective to have so I invited my friend Vicky Hoffman to join me for a conversation. It’s a little bit shorter than usual, as I’m exploring and experimenting with different lengths for the show, and admit I was running out of time to plan for this episode as well. We talked about Vicky’s experience studying metalsmithing and enamels, her career in marketing and advertising, her transition to being a working artist and encaustic painting, and finally her recent studying of wine with the Court of Master Sommeliers.
- Master of Fine Arts
- Encaustic painting
- BBDO (creative agency – Full disclosure: Energy BBDO is my current employer (part of the BBDO Network), mentioned in passing in the episode)
- Tracy Locke
- KFC 11 Spices & Herbs social media stunt
- Target Black Friday wake up calls
- The Court of Master Sommeliers
- San Luis Obispo Museum of Art
Hi there! Unfortunately I’ve been running behind original plans for the podcast and don’t have a guest today. New guests coming up, in the meantime just an update for a few minutes talking about what is going on right now.
I have been freelancing at Energy BBDO in Chicago for a few months now, an advertising agency. and officially switched to working there full time. Ice Cream for Everyone will keep going on here on the website, blog, newsletter, podcast pretty much as per usual – and it’s my personal online environment, it doesn’t reflect the views of my employer, as is traditional to point out.
I will be on fellow strategist Adam Pierno‘s podcast: The Strategy Behind Everything, talking about tabletop roleplaying games. It was a great conversation! Check out his podcast when you have a chance!
I am scheduling conversations with guests so watch out for a more substantial update in a couple of weeks, thank you for your patience!
For this new episode of the podcast, I had an excellent conversation with fellow gamer and podcaster Meghan Dornbrock. Meghan has a lot of different and fascinating projects going on, including a video game in development, many illustrations, the Modifier podcast (which is also part of the One Shot Gaming Podcast Network). I first learned about Meghan and her podcast via Twitter, liked the different projects I came across on her main website, enjoyed listening to a few episodes of her podcast and reached to organise a recording. Modifier is pretty similar to this podcast, though more specialized in talking with tabletop roleplaying game designers, and if you check the list of episodes you’ll see we have several guests in common.
In the episode we talk about Meghan’s commitment to accessibility in gaming, herself being visually impaired, how her podcast started, how she got into gaming, what exactly are magical girls, what qualifies this particular genre, and much more. Enjoy!
Some of the information mentioned in the episode:
- Meghan Dornbrock, Professional Magical Girl & Modifier Podcast Host
- Follow Meghan on Twitter
- Modifier podcast
- Astral Knights Tactical Magic
- One Shot Gaming Podcast
- James D’amato
- Podcast Movement
- Brooklyn – Williamsburg
- Coney Island
- Little Odessa
- Brooklyn Industries
- Sailor Moon
- Dragonball Z
- Cartoon Network
- Gundam Wing
- Magical Girls genre
- Star vs the Forces of Evil
- Rebecca Sugar – Steven Universe
- Dungeons & Dragons
- Double Exposure Convention
- The Adventure Zone
- Dragon Age
- Blades in the Dark
- Golden Sky Stories
- Apocalypse World
- Les Voix d’Altaride
- David’s Tea
- Collectable card games
- Metatopia Game Design Festival
- PAX Unplugged
I had a great conversation with Malachi Rempen: screenwriter, traveler, and creator of the Itchy Feet web comic and travel card game. Malachi recently and successfully crowdfunded the Itchy Feet Travel card game. We covered some good ground talking about storytelling and the importance of having the end in mind, travel stories, marketing, the Kickstarter project he recently finished, cinema influences with the Coen Brothers, writing advice, and much more. Enjoy!
Some of the information mentioned in this episode:
[Subscribe to the podcast: on iTunes, Stitcher, RSS feed or to download this episode directly to your device, please right-click here. Please give the show a rating and a review if you enjoy it!]
I hadn’t played any video games in a long while and I’m glad I got back into it thanks to Thomas Brush’s beautiful Pinstripe game. As I explain in the episode, I came across Pinstripe’s Kickstarter crowdfunding campaign last year, really liked what I saw and participated in bringing the game project Thomas had already been working on by himself for several years to fruition. The game was released on Steam a few months ago and I played through it. I really enjoyed the design, style, storytelling, atmosphere, quite tough themes to approach, and the music. I reached out to Thomas and we had a great conversation about what it takes to create this kind of solo indie game project. We talked about Thomas’ background in South Carolina, his creative influences, how he started designing games, and much more.
- Pinstripe Kickstarter campaign
- Thomas Brush Atmos Games
- Thomas Brush | AtmosGames on Twitter
- Pinstripe on Steam
- Time review of Pinstripe
- Once Upon a Coma Game
- Hollow Night Game
- Firewatch Game
- Greenville, South Carolina
- PAX West Conference
- Hurricane Irma
- Bible Belt
- Sweet Tea
- Cream Tea
- E3 Game Expo
- Tim Burton
- Indie Game documentary
- Steam / Valve
- Pan’s Labyrinth
- Guillermo Del Toro
- The Last of Us
- Clash of Clans
- Candy Crush
- Monument Valley
- House of Cards
- Think and Grow Rich
- TED Radio Hour – A Better You episode
- Super Size Me, Morgan Spurlock
- Unity Game Awards
- Mark Hamill
- The Gift: How the Creative Spirit Transforms the World
- Settlers of Catan
- Cards Against Humanity
- Scoundrels Pirate Game Design with Randy O’Connor
I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: Siftly.com. I’ve had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for strategists in marketing and communications industries.
In the past few years the job matching site for experts and specialist jobs extended from strategy roles to offer services for other functions such as account management. Soon they will be launching Siftly Now for freelancers in the creative communications industries.
Frank has a wealth of experience both with creative agencies and global brands like Nike, we had a fascinating conversation about his career, what led him to create Siftly, how it works, and some future projects coming up with the new business. I hope you enjoy!
In this episode:
Quick August update to keep in touch with you all listeners as I’m preparing for future episodes, scheduling conversations with creators in the weeks to come. So this is just a few minutes long to keep you in the loop and mention a couple of things that caught my attention in the past week or so as I’ve been catching up on a backlog of email newsletters, as I’m considering a few possible changes to the Ice Cream for Everyone website (about time, it’s slow and clunky now), and the Ice Cream Sundae newsletter.
I logged back on the Steam gaming platform to redeem a couple of coupons from new video games I’d supported the development of during Kickstarter crowdfunding campaigns like Pinstripe, found out about a recent game by the creator of Monkey Island called Thimbleweed Park, and recommend Nick Quah’s Hot Pod email newsletter about podcasting news and trends.
I forgot to mention in the episode that I was also going to attend Genius Steals Faris & Rosie Yakob‘s WARC webinar about the ABCs [Account, Brand, Comms] of Agency Tools and Processes. This was Part 1 and it was excellent, the presentation will soon be available to download online. Part 2 is coming next month if you’d like to check it out.
In this pretty experimental episode of the podcast, my good friend Jean-Paul (JP) Biondi and I attempted a wild and live recording out in Chicago’s West Loop. We thought it might be a good idea to test the hype of Au Cheval, a restaurant that according to many reviews has one of the very best burgers in Chicago and even America.
For those who follow the podcast, we heard of JP before in the Chicago Summer Sounds episode, but this time we have a proper conversation, punctuated by background music, and opinions about the food we’re eating. We used to work together at Saatchi & Saatchi in Singapore, a large advertising agency, and now he is the Marketing Manager for the Midwest at Lyft, the ride sharing company.
A few questions to ponder in this episode:
- Is it worth all the hype?
- Is the Au Cheval burger really that good?
- Does this sound good at all, and is it a good idea for an amateur podcaster to be recording in bars and restaurants?
- Does an audio description of food sound interesting?
A few things mentioned in the episode:
- Lone Wolf Tavern
- 3 Floyds Brewing Company
- Au Cheval Diner Chicago
- Au Cheval on Yelp
- “Why People Wait for Hours to Eat Au Cheval’s Cheeseburger” (Eater Chicago)
- Priestdaddy: A Memoir, Patricia Lockwood
- The Wanderers, Meg Howrey
- Splendor (board game)
- Betrayal at the House on the Hill (board game)
- Cards Against Humanity
- 7th Sea (roleplaying game)
It’s my birthday! That’s me on the photo, summer selfie taken down the street I live in Chicago! I haven’t managed to organise a new recording with a guest and yet am committed to publishing every other week so I made a birthday episode, in which I basically beg you to rate and review the podcast on iTunes, and talk about the game design idea I submitted for this year’s Game Chef design competition. Simply click the iTunes link above to write a review!
That’s about it folks, Enjoy the rest of the day and please take time to review the podcast if you enjoy it! It’s always great to get a few words of encouragement, feedback, questions, or even constructive criticism.
Mentioned in this episode:
- Willem on Twitter
- WTF Podcast with Marc Maron
- Game Chef 2017
- Julien’s Game Chef video update(s) – in French
- Les Voix d’Altaride (French tabletop RPG podcast)