I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: Siftly.com. I’ve had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for strategists in marketing and communications industries.
In the past few years the job matching site for experts and specialist jobs extended from strategy roles to offer services for other functions such as account management. Soon they will be launching Siftly Now for freelancers in the creative communications industries.
Frank has a wealth of experience both with creative agencies and global brands like Nike, we had a fascinating conversation about his career, what led him to create Siftly, how it works, and some future projects coming up with the new business. I hope you enjoy!
In this episode:
Quick August update to keep in touch with you all listeners as I’m preparing for future episodes, scheduling conversations with creators in the weeks to come. So this is just a few minutes long to keep you in the loop and mention a couple of things that caught my attention in the past week or so as I’ve been catching up on a backlog of email newsletters, as I’m considering a few possible changes to the Ice Cream for Everyone website (about time, it’s slow and clunky now), and the Ice Cream Sundae newsletter.
I logged back on the Steam gaming platform to redeem a couple of coupons from new video games I’d supported the development of during Kickstarter crowdfunding campaigns like Pinstripe, found out about a recent game by the creator of Monkey Island called Thimbleweed Park, and recommend Nick Quah’s Hot Pod email newsletter about podcasting news and trends.
I forgot to mention in the episode that I was also going to attend Genius Steals Faris & Rosie Yakob‘s WARC webinar about the ABCs [Account, Brand, Comms] of Agency Tools and Processes. This was Part 1 and it was excellent, the presentation will soon be available to download online. Part 2 is coming next month if you’d like to check it out.
In this pretty experimental episode of the podcast, my good friend Jean-Paul (JP) Biondi and I attempted a wild and live recording out in Chicago’s West Loop. We thought it might be a good idea to test the hype of Au Cheval, a restaurant that according to many reviews has one of the very best burgers in Chicago and even America.
For those who follow the podcast, we heard of JP before in the Chicago Summer Sounds episode, but this time we have a proper conversation, punctuated by background music, and opinions about the food we’re eating. We used to work together at Saatchi & Saatchi in Singapore, a large advertising agency, and now he is the Marketing Manager for the Midwest at Lyft, the ride sharing company.
A few questions to ponder in this episode:
- Is it worth all the hype?
- Is the Au Cheval burger really that good?
- Does this sound good at all, and is it a good idea for an amateur podcaster to be recording in bars and restaurants?
- Does an audio description of food sound interesting?
A few things mentioned in the episode:
- Lone Wolf Tavern
- 3 Floyds Brewing Company
- Au Cheval Diner Chicago
- Au Cheval on Yelp
- “Why People Wait for Hours to Eat Au Cheval’s Cheeseburger” (Eater Chicago)
- Priestdaddy: A Memoir, Patricia Lockwood
- The Wanderers, Meg Howrey
- Splendor (board game)
- Betrayal at the House on the Hill (board game)
- Cards Against Humanity
- 7th Sea (roleplaying game)