This week I’m glad to talk my friend Patrick Searle about what is happening in Southeast Asia. Patrick co-founded content marketing network GetCRAFT; they have developed an online marketplace connecting specialist creators such as journalists, writers, videographers, photographers on one end with advertisers, brands and communications agencies on the other.
After spending time working in China, Patrick travelled around Southeast Asia and based himself in Indonesia. Jakarta is increasing becoming known in the industry for having a young and vibrant startup and design scene.
On the strength of their success in Indonesia, GetCRAFT announced a few months ago in late 2016 that they were expanding to new countries in Southeast Asia, starting with The Philippines.
Having known Patrick since when we used to chat during morning coffee meetups of strategic planners and whoever was up for joining. I’d been looking forward to talking to him about his experience of Southeast Asia and transiting from working in quite traditional advertising as a strategic planner to launching GetCRAFT.
A few of the links / info mentioned:
- GetCRAFT on Twitter
- Patrick Searle on Twitter
- Likemind (While the site isn’t particularly active, the idea is still around)
- Noah Brier
- Creative Mornings
- Guangxi Province
- CIC Data Shanghai
- Anomaly London
- Wieden + Kennedy Shanghai
- Social @Ogilvy Jakarta
- Lynx (Axe) body spray marketing launch in China BBH / Flamingo case study
- Endeavor Indonesia
- Jakarta Content Marketing Meetup
- Philippines Content Marketing Meetup
- Deep fried durian ice cream
- Avocado chocolate smoothies
- Le Quartier, French bistro in Jakarta
- GO-JEK Indonesia
The Ice Cream for Everyone Podcast is finally back after an unexpectedly long and lazy end of year break! I hadn’t originally planned not to publish in December but it just… flew by – sorry about that! I’m working to put the podcast back on the right track now for 2017.
Some of the important news in this episode introduction is that I’m moving on from London and moving to the U.S. and that I’ll be focusing my energy back on Ice Cream for Everyone as my brand & marketing strategy consultancy, recording and publishing the podcast, writing and looking for clients.
Meanwhile, back to the important bit and the reason why you might read this and listen to the podcast: we have exciting guests on today. I met Kelly in Los Angeles as part of a training course I’m participating in and he turned out to be working for The Go Game, a team-building games company I first came across at SXSW Interactive in Austin, back in 2009. Ian is one of the co-founders of The Go Game, and Kelly joined a little over a year ago as a producer and runs games with them. We had a fantastic conversation, brilliant to hear behind the scenes stories of how The Go Game came to be and some really offbeat anecdotes of the kind of fun mayhem their games can occasionally generate.
Enjoy and don’t hesitate contacting The Go Game if you’re thinking of organising some kind of company / team-building event!
A few of the links / info mentioned in this episode:
- The Go Game
- Kelly Rogala, Game Producer and Product Designer
- Ian Fraser, Co-Founder
- Camp Grounded – Digital Detox / Summer Camp for Adults
- Outward Bound: Outdoor Education Adventures
- Juma Ventures
- Ben & Jerry’s
- Nextel Communications
- MechWarrior (video game series)
- Wilderness first responder class
- Burning Man Festival
- Improv Everywhere
- Jane McGonigal
- Pokemon GO
- Risk (game)
- Dungeons & Dragons
- Escape Room