This week on the podcast, Philippa tells us about The International Exchange. After a successful career working with some of the best advertising agencies including Leo Burnett and BBH, Philippa created TIE in order to leverage the skills of professionals in the communications and marketing industry and put them to use for the benefit of non-profit organisations, often based in developing countries, and help them make a difference in the world.
We had a great conversation talking about Philippa’s background in South Africa and Canada, her studies in Bangkok and working in London. She now lives in the Northeast of Brazil, in Olinda, near Recife, and runs TIE from there.
Now her clients include some of the largest advertising agencies in the world including Network WPP, Wieden+Kennedy, Leo Burnett, BBH, and more. TIE also works with non-profit organisations in Brazil, Ghana, Malawi, India and more across causes as diverse as providing houses with fuel efficient stoves to taking care of re-inserting street children into society.
If ever you’re listening to this and wish to get involved with TIE, first check out their Facebook Page, second follow them on Instagram, Twitter and lastly, if your agency isn’t working with them yet then I guess send your powers at be a link to this interview so they can hear more about it!
Some of the information mentioned:
- The International Exchange
- Follow Philippa White on Twitter
- Follow TIE on Facebook
- Truth, Lies and Advertising, Jon Steel
- Perfect Pitch, Jon Steel
- Leo Burnett
- BBH Agency
- Johnny Clegg
- Manitoba Writers’ Guild
- Creative Company, Andy Law
- P&G Always “Like a girl”
- Honda “Hands”
- Johnny Walker “The Man Who Walked Around The World”