Right now looking back at it I think 2012 has been a weird year for me, certainly not bad, a lot has happened and it has been pretty emotional.
I’ve moved around quite a bit, though this year mostly plane rides rather than extensive overland travelling. It looks like I even topped last year in terms of distance: 38,250km vs. 36,765km in 2011.
I started the year with my parents in Perpignan and shortly after the new year went to Toulouse for surgery to remove sinus polyps. Nothing dangerous, just needed taking care of and one of the points was for me to be in good scuba diving shape. In the end I only went diving once this year.
After catching up with family in Toulouse and recovering from the surgery, I wandered further up North to Orléans, Paris, Beaune, and London to catch up with good friends, some I hadn’t seen since before leaving for Asia a year before. I hadn’t seen my friend Steve since his wedding a few years back and they had a son just born, and I also spent time with my godson Marcus who was only 3 months old at the time. I kept working on freelance projects on the way.
By the end of February I was ready to make my way back to Asia with plans to keep up the digital nomad lifestyle. I flew over to the Maldives to see my brother and sister in law, and the following day his son passed away. My nephew Keanu passing away definitely had a huge impact, I wrote about it in my blog already if you’re interested in having more details.
I stuck to my plan and wanted to spend more time with my brother so I flew back to the Maldives after the funeral. Aside from the tragedy, the unexpected return trip to France shortly after some relatively expensive medical treatments made a serious dent in my finances (I would be reimbursed, thanks to France healthcare system, though much later) and I didn’t really feel like staying by myself traveling so I changed my original plans of staying in Sri Lanka after the Malvides, only stayed for a night and then went to see my little brother Morgan in Laos via Bangkok. That was a long trip but I wasn’t in a hurry and it was much cheaper this way. I also had a good time on the overnight train from Bangkok to Nong Khai, it was nice to be on the backpacker trail again.
I got back on a proper working schedule in Vientiane and it was also lovely to spend time with my niece Anahi. I managed to get some work including a pretty large project after a few weeks and moved on to Chiang Mai in Thailand where I spent a lot of time working and then a couple of weeks learning traditional Thai massage and foot massage. It’s at that time I started questioning what I was doing and whether I really wanted to keep traveling and working the way I was. I particularly was starting to miss having a group of friends to hang out with (which I had in 2011 but not so much at that time in Thailand) and people to work with collaboratively. I also seriously considered a very interesting opportunity to go volunteer for a project in Kenya for a few months, which would have been doing marketing strategy for a recently setup NGO Foundation relating to travel and tourism.
I flew over to Hong Kong for my Birthday and to spend time with my friend James. While I turned 33 this year, we regressed to teenage-hood, played a lot of video games (I blame the release of Diablo 3), and went out drinking, mostly in Sai Kung. I also bought a brand new laptop, new 15″ MacBook Pro model – not the retina display though.
I decided to start looking around for a full time job somewhere in Asia. After 18 months of traveling out of a backpack, Keanu passing away, and spending time with friends in Hong Kong I thought it would be nice to take a break from traveling and have a place to call home again. I contacted people I knew in the advertising industry and after a few phone interviews was offered an opportunity in Singapore to start working for Saatchi & Saatchi. I realise now I hadn’t even written in my blog about it since I moved in September.
So here I am in Singapore on the last day of the year. It’s raining and has been since this morning which doesn’t bode extremely well for fireworks tonight. Employed full time again, for a large network advertising agency on big clients, and it seems to be going well. In particular I’m happy and feel lucky to be working with some really great people here. I found a great flat and I have a guest room, if we’re friends you’re welcome to visit any time you want, keep in touch. The last time I had my own place I was 22 and it was a tiny studio in Paris, I’ve been sharing all the time I lived in London. In addition to trying out all the foods available in Singapore, I’m back behind a desk and working a lot, so of course I’ve started putting on weight.
So there you go, I think that’s about it for 2012. 8 months more wandering, 4 months back in more or less normal routine life. I travelled to some new places, completed a seriously hot wing challenge, tried some fantastic new wines, experienced the death of a loved close family member, stayed one of the most gorgeous paradise islands in the world, saw a dead dolphin and more live ones, learned some new stuff like massage, took care of some health stuff, caught up with friends and family including time spent with little ones, didn’t watch much of the Olympics, watched TV series (Another run of The West Wing I am finishing now) and movies (The Avengers!), played a lot of Diablo 3, got a new job, a new home, and the world didn’t end according to the Mayan calendar.
Not too bad for 365 days.
I have to think up what 2013 is going to be about beyond the work routine or else I feel I’ll get bored fairly quickly. I’ve been giving it some thought, I’m not too sure just yet.
I want to thank my close family and my friends for their love, hospitality, and generosity. Thank you Mom, Dad, Morgan, Saskia, Bjorn, Justine, Manuel, Violette, Sandro, Alba, Helios, Antonio, JB, Jo, James, Adam, Sangita, Graham, Abby, Elo, Seb, Simon, Steve, and many more, I’m sure I’m forgetting people. All my wandering wouldn’t have been possible without you.
I also want to thank all my new colleagues and friends in Singapore who have warmly welcomed me here and with whom it is a pleasure to work or hang out with: JP, Sarah, Sabine, Paul, Mel, Stella, Ruth, Kamal, Marvin, Jason, Lionel, JD, Andy, Aishah, Thomas, Steph, Max, and some more.
That’s about it for 2012. Bring on 2013.
The 2012 Planner Survey has been live for a few weeks now so it’s about time I post about it. If you haven’t heard about it, it’s an excellent initiative started by Heather to find out more about the worldwide planning community, originally for interesting information such as our salary levels and the types of agencies planners work at, and over the years going into more questions about planners varied backgrounds. It’s a project I love given I always love meeting planners from around the world and learn new things from them, may it be professionally or from the wide variety of other stuff planners are interested in, whatever that might be.
I started helping out with the survey data last year, and this year is going into new directions offering new initiatives for planners to interact with each other directly via Skype, book recommendations, and while traveling with a dedicated private network on Tripping.com. if you’re a planner and haven’t completed the survey yet, I highly recommend it. The more planners do that, the richer the information we can gather and share back with the whole community.
Heather tell us more in this intro video:
You can go ahead and fill the 2012 Planner Survey here: http://bit.ly/RiTTSt
Check Heather’s blog if you aren’t signed to the email newsletter to get Planner Survey news every year: http://illchangeyourlife.wordpress.com/2012/10/23/the-planner-survey-is-live/
You can also read the 2011 Planner Survey results here: http://www.slideshare.net/hklefevre/the-planner-survey-2011
As Heather Lefevre wrote about a few months ago, there are a few projects in the works for this year’s Planner Survey, in particular I have been working with Tripping.com to create a dedicated network for planners and associated types traveling to connect and meet like minded planners, basically like a Couchsurfing for planners. We had started with a group on the Couchsurfing though we didn’t feel it had the features we were looking for, and then we found out about Tripping which looked perfect for what we had in mind.
Tripping was launched in 2009 and as they put it well, it is “a global community of travelers who believe in making the world a better place through cultural exchange.” Via the website, people can either search for like-minded people and rooms in over 175 countries, and the site also aggregates rooms available on websites such as Roomorama or AirBnB, it’s like a mix between Couchsurfing and Kayak. The site also integrates dedicated Networks either in partnership with companies, organisations, or groups of people that have common interests. The Networks have a number of features that were perfect for our idea and so here we are!
We are now live so that’s left is for planners to join – just click this link and you can easily register by connecting with your Facebook account. There will be mention of this in this year’s planner survey though in the meantime if you come across this, please check out the site and sign up! The more planners from everywhere join, the better. We will also be working on developing the content and perhaps update the logo (anyone feeling inspired to take this on?) so I’m also starting to look for people who would be up getting involved in growing the network and keeping it alive. I will be writing some more about this, but for now I’m thinking to have a few planners from different parts of the world and writing dedicated posts on the network for all members, and once it has started it would also be great to gather stories and experiences from planners using the network as well. Please get in touch with me if you might be up for it, let’s talk.
I’ll be looking forward to seeing you on the Planners Worldwide Tripping network and please spread the word to the planners and strategists you know!
I’ve just completed two massage courses in the past couple of weeks and now have my certifications! It is the first time I have a certification awarded by the Thai Ministry of Education. It’s good to learn new stuff and this is the kind of practical training I probably enjoy the most. It was great timing as well given ti is low season here and at most were about three students for four teachers or more at any time, I can certainly recommend The School of Massage for Health here in Chiang Mai if ever you’re interested in learning. It’s not a big school or a factory like some of the others which I enjoyed as well. Given we were few students we really had a a lot of time with the teachers to learn ask questions and practice a lot.
I passed the Foundation Traditional Thai Massage course with an A. Being in Chiang Mai, I learned the local Northern style Thai massage, which is supposedly a little more relaxed than the Southern Wat Pho Bangkok style, though I have read a few things online about it and the differences sound minimal. Given my teachers also told me the Northern style is different but not that much (Same same but different, as it were) it might simply be a North vs. South thing going on in the country. I was talking to a friend yesterday who surprised me by saying he’d had conversations with people who had visited Thailand several times and had no idea there was such a thing as traditional Thai massage, they firmly believed anything massage related was only to do with prostitution or happy endings. Obviously while those things exist for sure, my courses had nothing to do with it, and Thailand has a big traditions in massage that are a part of their traditional medicine.
Given we were praying to the guy every morning, I looked it up, and the person considered the founder and spiritual leader of traditional Thai massage is Shivago Komarpaj, whom according to Buddhist tradition was the Buddha’s personal physician over 2,500 years ago. The basics for traditional Thai massage involves a lot of yoga-like stretching and pressure points based on the Sen lines in the Human body. The Sen lines are a Thai traditional medicine thing, maybe based on though different from the Chinese traditional medicine meridian lines. Beyond the Buddhist tradition, Wikipedia tells me the current forms of Thai massage are most probably a blend of influences from India, China, and other parts of Southeast Asia that were more or less put together around the 19th Century.
|Doctor Father founder of Thai Massage, Shivago Komarpaj. Nice beard.|
In the first course I learned many different points and lines to manipulate with the person laying on their back, massaging feet, legs, chest, stomach, arms, shoulders, neck, and head. With everything covered I can perform a massage over two hours long – probably close to three in total. A fair warning: if ever you ask for a massage over an hour long, there’s a good chance you’ll be in for some of the more adventurous stretching positions so be ready. And that’s not even involving the more advanced levels with the more extreme lying on your stomach positions (and someone sticking their knees and elbow in your back while stretching your arms in weird positions). It’s all for good health, and it’s also worth knowing that it is supposed to stretch but not to hurt – unless you enjoy that kind of thing – so if you have a traditional Thai massage, they should ask you how you prefer the pressure, and if it hurts it’s not right so don’t hesitate telling them.
I enjoyed the first course, had time for another and chose foot reflexology massage which definitely holds its own origins in Chinese traditional medicine rather than a purely Thai heritage. Who doesn’t like a foot massage, and it’s fairly easy to do, not needing a big mat or a table or anything. I really enjoyed this, and it’s pretty interesting to learn all the reflex points and areas for both feet and hands. So I’m trained to perform a foot massage that can easily last up to 90 minutes, and can even add up to 30-45 minutes on a hands massage. I was mainly tought by Teacher Pattana who has 20 years experience in teaching Thai massage so she knows her stuff – the other teachers stepped in for occasional practicing on someone else, and they would all give me different tips and pointers which is great. Everyone develops their own style of massage once the basics of all the positions mastered. On the reflexology side, I have charts with all all the areas and more specifically learned about 26 points for each foot, areas to massage the feet in certain ways for various ailments. I have no idea if it works and it’s not supposed to replace seeing a doctor if you need one, but it’s all very interesting in any case. I passed the test with an A+ and all the teachers told me I was really good, I just need some more practice now so I’ll be giving some massage to friends in Hong Kong!
I hadn’t heard of Google’s project Re:Brief yet and came across the full version documentary that was released a couple of days ago. Cheers to Ben for the link. I watched it this afternoon, here are some thoughts about it. For info, this video is a project initiated by Google to bring several advertising people who created iconic ads out of retirement and bring them on with young teams with the intention to use their experience and insights for new digital media advertising. The video director is Doug Pray who also created the excellent Art & Copy documentary.
kThe four original ads and their art directors and copywriters are:
Harvey Gabor – Coca Cola ‘Hilltop’ or I’d like to buy the world a Coke song
Amil Gargano – Volvo ‘Drive It like you Hate It’
Howie Cohen & Bob Pasqualina – Alka Seltzer ‘I Can’t Believe I Ate the Whole Thing’
Paula Green – Avis ‘We Try Harder’ their copy platform and brand positioning
|The moat surrounding Chiang Mai Old Town|
|One of the many temples in Chiang Mai, if you’re into Buddhist temples, this is a town for you.|
- Having my own place. Sometimes when you’re traveling these kinds of thngs matters and after staying with friends and family for the past few months it has been nice having a place to call home, as well as small luxuries like a desk, a fridge and a kettle
- Being invited for a night of Muay Thai fighting, which I enjoyed a lot more than I thought I would, had a really good evening. An American Texan girl was fighting that night and I saw her open invite on a CM Facebook group, met with a cool bunch of people. Jenny won her fight by the 2nd round. I learned Thai people traditionally try to place points winning high kicks or throw downs and don’t use punches that much. Meanwhile if Farangs fight they go for overpowering punches and trying to KO their opponent – in this case successfully
- Trying out restaurants in Chiang Mai, there are loads of great ones, both Thai and International
- Meeting up with an old friend from France who moved here and I hadn’t seen in a very long time. If you read French he maintains a good website with a lot of great recommendations for Thailand and surrounding countries
- Learning Thai massage, I’ll write more about this soon.
|Trying out for some kind of artistic photo…|
|Hitchhiking in Malaysia last year (hadn’t hitchhiked since I was about 16. Lots of fun!|
It has been almost a year now since I’ve officially transitioned into being a digital nomad, working and traveling on the way. I remember a year ago I had just left from three fantastic weeks on the Perhentian Islands in Malaysia and got sick arriving in Kuala Lumpur with a mean tonsillitis. I was at the end of my travel budget and seriously needed to figure out what was next, being ill I couldn’t do much so I took it as a good opportunity to mull things over.
I could see three main options:
- Come back to Europe and look for a new full time job (most likely as a planner in another agency)
- Stay in Asia and look for a full time in one of the main business city platforms (Singapore, Shanghai, Hong Kong). Similarly Australia was another option in the same style
- Go freelance full time, and while at it do it remotely and keep wandering.
- I spend a lot of time looking for work and keeping in contact with friends and professional acquaintances. ‘Out of sight, out of mind’ is pretty true so I make extra efforts to keep in touch (and I like keeping in touch anyways, I think it’s really important)
- I developed marketing, brand strategy and promotional tactics for a Kenya / US based Luxury African safari tour operator intending to develop a brand and service selling directly to people rather than competing on costs only with wholesale tour operators
- I worked on the launch strategy of a new Facebook social game of a small game development studio based in Hong Kong – really interesting stuff to get into
- I devised a brand and B2B strategy for a new mobile company in Nigeria who have secured one of the few mobile banking licenses recently granted by the government. Very interesting piece of work.
- I worked on two pitches (fairly large banking and energy clients) for an agency in Trinidad & Tobago. First pitch was won, still waiting on news for the second
- I developed marketing plans / strategies, brand or business advice for a bunch of startups, in the US, in Australia, in Europe, Singapore, and working on very different industries (film production, travel & tourism, education, etc).
After The Maldives and the unexpected return trip to France for Keanu’s funeral, I was unfortunately pretty broke so I asked my brother Morgan if I could come and stay at his place the time for me to get back to work, back on my feet financially and I also wanted to spend more time with the family and see my baby niece again. Morgan, his partner Virginie and their daughter Anahì live in Vientiane, Laos, where I also spent time last year, so I hopped on a flight to Sri Lanka from Male, stayed a night (sadly, I really want to experience it properly but I’ll leave it for another time), flew to Bangkok in the morning and then straight on to the overnight train to Laos – where it was great to meet and hang out with random fellow travelers over drinks in the bar car. Back in backpacker land!
It was really great to hang out with my little niece who changed so much over the past year, she’s 2 1/2 years old and lots of talking going on now. She’s also in her ‘Terrible Two’ phase, saying no a lot and I turned out to be the aim of a lot of it. She would take quite a few opportunities to remind me of the things that I wasn’t allowed to do according to her: “Willem, you no! You can’t go to the nursery school!” or “Willem you can’t go to the restaurant with us, no!” All the while waggling her finger at me and looking all serious. I’d just smile and tell her that’s ok, I’m working on my computer and wasn’t thinking of going to the nursery school anyways.
There were a couple of things in particular that I thought were amazing. One, I had her play with my iPod Touch and she loved taking videos – actually what she really really loved was watching herself afterwards. Over and over again, of course. It might partly given she’s at the phase developing self-awareness – She knows she’s her and she’s Anahì but still talking about herself at the 3rd person; there is no “I” just yet. It might also be partly because she’s a girl and enjoys looking at herself (Did I just say that? Must’ve been someone else) which she’d maybe take after my sister Saskia who looooves her own reflection. Anyways it’s really fascinating to see a kid at that particular stage of development – I don’t have children as you may know so it’s not something I experience very often.
The second point was with of all this digital technology and in particular photos everywhere, how does it have an influence on the development of memory for children (and everyone else, actually)? So for example, I’d be working on my laptop and Anahì comes to me:
“Well, yeah I guess that’s what it can be summed up to…”
“Photos..?” *cutey begging voice*
So I’d stop working for a bit and we’d go through photos on my laptop, Facebook mostly. I don’t know about you, but I don’t remember a single thing from when I was her age. I certainly couldn’t name and identify on photos pretty much every single member of close family, extended family and close family friends like she could, every time, without fail. Even people she’d only met once. I think it’s incredible. At her age, I also didn’t have near as many photos all over the place to look at, so I’m wondering if all our digital content is having a particular impact on memories, perhaps re-enforcing them given we have so many more mementos of past moments than we had before. Or is it the opposite and we’ll be forgetting more because there is not need to remember, like with phone numbers?
This is my bro Morgan. Just to prove how much life goes on and on, down and up, and again; the day after Keanu’s funeral he learned his partner Virginie is pregnant – so massive congrats, he’s going to be a daddy again! Life is mental. They are also moving back to France and he’s planning a very exciting new business, starting up a food truck – I’ve started helping on the plan, more on that some other time.
He had another excellent story happen while I was there. He teaches at a nursery school and tutors a few kids from the French school (where Virginie teaches). Anyways, he was with this 9 year old and going over his history lesson. A sentence said that very little precise information about the Gauls was found because it was undecipherable, so most of the records of their culture come from the Romans. The kid didn’t understand and asks Morgan about what the word “undecipherable” means. Morgan explains, but the kids looks even more confused. He says “But I don’t understand how we wouldn’t find their records, why don’t they just look it up on Wikipedia or something?” Morgan explained how the Internet was really not old, that wasn’t even around when he was a kid so it certainly wasn’t when the Romans were. The kid just couldn’t believe it, or fathom it, it’s taken a stretch of imagination on his part to think about a world without the Internet.
We kind of know intellectually that whole new generations are born with this tech around and it’s natural to them but really when you have kind of experience you only get the faintest glimpse of how it actually is for them and it’s pretty crazy to try and comprehend. On top of that, I think the education system and curriculums need to change and adapt fast, or else may well have a lot more confused kids like that!
All in all I spent 6 weeks in Vientiane. No sightseeing, just working and enjoying the family, reading, tropical heat and all that. The experience of freelancing, working remotely and not having work when you need it is pretty damn tough, it takes a lot to keep going – certainly a lot of confidence verging on considerable stubbornness and belief that it’s possible. And then I also had a moment with my bro and Anahì, sitting on steps looking at the Mekong, enjoying the sunshine while sipping on a banana and mango fruit shake. And those magical moments make it all a worthwhile hundreds of time over. Thanks again for everything bro, love you!
I’ve been thinking of what to write about this trip in the past few days, it was a bit strange given the circumstances. Still, it was pretty damn amazing to visit my brother and spend time with him and his friends / colleagues in the Maldives and have the chance of staying in a luxury resort so rather than trying to find something profoundly meaningful to say about it, I’ll just be showing off instead.
It was the first time I landed in an archipelago country and it’s a pretty weird feeling to see nothing but the sea around as the plane lands on a landing strip in the middle of the water, with only a few other tiny islands around. The Maldives as a country is made of about 1,190 coral islands grouped in a double chain 26 atolls and spread over 90,000 km2. Most of those islands are only one or two km2 in surface and lie about 1 meter above the sea level. It’s pretty crazy to see, and really beautiful if you like the sea.
The second villa was of the ‘Crusoe’ style of design on the sunrise side of the island. I had some unexpected work to do, helping a client for a website redesign and social media strategy pitch so it was good to have the office space:
They strive to be as sustainable as possible and have vegetable patches on the island, growing about 35% of the fruits, herbs and vegetables for the restaurants.
I love stories and it’s a highly discussed theme in the advertising and communication industries these days. Stories are at the heart of how all human beings communicate, learn, and entertain ourselves. Stories and narrative in general are perhaps even more present as social and digital types of media offer even more new ways to tell and publish all kinds of stories (like there weren’t enough before). Some brands strive for more people to be talking about them and sharing its stories so they are trying out telling stories longer and/or differently than via a 30 second TV ad, with varying degrees of success.
I’ve been thinking about stories lately (or more accurately I’ve been telling stories, practicing) and you basically have two essential ingredients to a great one:
In other words I’d say ‘What’ and ‘How’, of course ‘who’ and other such questions are important but let’s keep them aside for now. If we’re creating stories, the content is the foundation of a story and it’s indissociable from the delivery, how we’re going to take that stuff and share it or bring it to the attention of another. The blend of content and delivery is what makes a story great.
Stories are also interesting in that memorable experiences can make great stories and in turn a great story can become a memorable experience of its own. Memorable experiences can also be created and given I prefer practice to theory, here is a story for you:
I was in London a few months ago in February and spent an evening with Adam, one of my best friends at the Red Dog Saloon. It was a Monday night, there was no particular occasion aside from the fact that I was going to leave soon and probably not be back in town for a long time. I learned with interest that the restaurant offers a Hot Wing Challenge: Eat 6 big chicken wings doused in a sauce made with the hottest chili in the world in 10 minutes or less, then wait 5 minutes ‘burn time’ with no food or drink. If you succeed, you get your photo on the Wall of Fame.
Given I am a fan of Adam Richman of Man v. Food, I had never tried something like that, and most importantly I thought that would make the evening memorable and had the potential to be a great story to tell. Sure a bit of sufferance might have to be paid but what’s the price of a good story? Or at least that’s the kind of sensible rationalising that went on in my head about it. It could be I’m just a bit crazy. There was not much else going on that quiet Monday evening so I created the entertainment by taking on the challenge.
Following Adam Richman’s example, I had mentally prepared to try and eat the wings as fast as possible, before the chili burn hit too hard and stop me from eating more. The only sense of flavour I had was for a split second when I had my first bite of wing. After that, it was just burning and my focus on eating as fast as possible.
My strategy paid off and here you can clearly see the satisfied face of victory. The burning face of a man who ate six hot wings in under three minutes and thus survived the Naga Viper Chili. The waitress was very impressed. She was cute, so that mattered. I, on the other hand, wasn’t that cute.
The five minutes ‘burn time’ were the longest of my life. My whole face inside and out was burning and I was just agonising on my seat. Pure mind over matter. I was given a glass of milk when the five minutes were up and never a beverage had tasted so sweet. It felt good and here is my photo on the Wall of Fame for all future challengers to see. About 20 minutes later I was fine, had a milk shake and was having fun with two other friends who had joined while I was doing the challenge. I thought I was sorted and done. Big mistake.
I like spicy food and I never had a hard time digesting chili so the fact that it was possible hadn’t occured to me. About 2 hours after the challenge as we were getting ready to leave, I started feeling queezy, quickly paled and suddenly started having cold sweats. Big stomach ache. I talked to the chef who was finishing his shift and he tells me it’s normal, it’s so strong that it’s really tough to digest and it’s just going to be extremely painful for most of the night (I later learned that the fresh Naga Viper Chili is strong enough to pull paint off a wall). I’ve never experienced so much pain in my life, I had trouble walking back to the tube. Obviously Adam was laughing at me all the way. I would’ve done the same in his place.
I felt much better the morning after. Since then I’ve been perfecting the telling of the story and I told it to great success to several groups of friends and family. Practice and experience are important parts of the delivery. This blog post is also different way of delivering the content. I have loads more stories for you whenever we meet up, and I’ve been practicing my own storytelling as well.
And you know what? I don’t regret doing it whatsoever. You may not want to try the Red Dog Saloon Hot Wing Challenge, but you will come across other opportunities to create memorable experiences and potentially great stories. Take them, you won’t regret it and you might just start developing a different perspective on what good content and delivery are if that’s a part of your line of work.