It’s been a pretty busy week so there are a few things I can compile in a post.
I was at Twestival on Thursday evening (Thanks to Lolly for helping me get a last minute place ;o), I’m only a pretty recent Twitter user so there was a lot of cool people to meet and had a lot of fun! The bar was absolutely packed when I arrived so I also learned that it was better to go early to get a few free drinks, and also to avoid walking out for a cigarette break right before the raffle prize draw… That Nintendo Wii could have been mine, we’ll never know….
I had to leave relatively early because I had a morning meeting with Google at their offices the day, which was pretty cool. I know everything about Youtube and its advertising/partnerships/branded stuff pricing and systems, which is essentially what we wanted to know about. Also talked about Google Gadgets and the fairly recent ad network they’re developing.
Apart from that, I was quite happy I showed the Google peeps the Wario Wii Shake Youtube full page takeover everyone is talking about (Which is awesome by the way, check it if you haven’t seen it! Now over 2m views in just over a week) and they hadn’t seen it before! Big silence upon me asking about how much it would cost to do something like that again… Nice meeting anyway, and they have a really nice roof terrace.
In the afternoon, we had the second iteration of iris Digital’s creative gathering where one person on the team has the run of the boardroom for a presentation while the rest of us sip some beer and enjoy. Matt told us about Lomo and Lomography, they are a Russian camera brand with a very active group of enthusiasts. It was pretty cool. Check Lomokev’s Flickr stream for some beautiful lomographies. You may notice Lomographers have a lot of fun with cross processing their pics, among other things. I booked myself in for a talk end of October, though don’t know what it will be about yet.
And apart from that I’m looking for a new flat and walked around a lot yesterday, I saw a really nice place in Rotherhithe – I may end up there, it’s a really nice area and the flat was good as well… We’ll see!
The mystery behind the 7th Syndikate finally unravelled this
evening and I'm glad to say I had a really good time!
I almost ran to get to the Albert Memorial on time. I put on on
my hat and sunglasses as instructed while arriving there, along
with a newspaper under my left arm. I met with a few other
strange characters similarly dressed on the steps, and they were
generally as clueless to the purpose of this whole thing
as I was...
A few minutes past 6:45pm: the man with a tan mac and a
bowler hat, our mark to tail as agents of the
7th Syndikate, finally arrived. Needless to say we got
some funny looks from people on the streets, particularly
when having a drill sergeant experience in the underground
subway by the museums... Perhaps not as fun as when I got
to walk around Birmingham with my full on Indian wedding
suit (running errands for the bride who was a friend)
but still very cool.
Turned out we were going to the V&A and it was brilliant!
I like the V&A a lot and just walking through the doors
at night while the place is closed to the general public
The new exhibition this was all about is opening tomorrow:
Cold War Modern, A collection of designs created between
1945 and 1970.
We had a few drinks, a few explanations about the whole
ARG (alternate reality game)
and then got to see the exhibition before everyone else. ;o)
Here is some info about it:The decades after the Second World War saw an intense
rivalry between the world’s two superpowers: the Soviet
Union and America. In the ‘cold war’ that ensued,
the two powers engaged in aggressive contests to build
their own spheres of influence. They accelerated the
development of new technologies to produce weapons,
launched ambitious space programmes and waged
propaganda campaigns across the world.
Vying to outdo one another, each deployed displays
of modern living, signs of progress and images of
future utopias. Art, architecture and design were drawn
into this Cold War competition to demonstrate a
superior vision of modernity.
I met some cool people while over there, though unfortunately
didn't get everyone's details - just leave a comment here or
on the Facebook group if you want to be in touch!
The campaign was created by 1000 Heads, they label
themselves the Word of Mouth People. I met Seb who was
in charge of the campaign and I learned they carefully
targeted 73 London bloggers with for this campaign.
Now I don't know about you, but in my book contacting
73 people and having 30 showing up is a damn good ratio!
Congratulations to all those involved in the campaign,
it was brilliant! (I kind of suspect Lolly may have
suggested I'd be a good candidate - thanks if that's
the case ;o)
A really cool exhibition, it made me think of the
Weapons of Mass Communication last year at the
Imperial War Museum, though this one was much better.
Really good campaign and great exhibition,
I highly recommend seeing it!
Been pretty busy these few days, between a big Indian wedding (One of my best friends); talking monkeys, Bebo, milk, angels and heroes at work (Intense but lots of fun on current projects!); and my mom arriving in town I didn’t take much time out for blogging… That said, I followed up with 7th Syndikate and I just received this message confirming I’m now part of the conspiracy ;o)
I’m confident I figured out who it was for/from as well!
You’ve been activated; you will now be known as Bill WG-104.
Stand by for further instructions.
Countdown begins now.
That’s the title of an email I received a couple of days ago. From TRUST.NO.ONE
New ARG..? Or just a dodgy email?
I received a second email from Curtis-TH915 today. The first one had got into my spam box a couple of days ago and I hadn’t noticed yet – nor do I generally open anything titled that way.
A non sequitur but Google Curtis TH-915 and this is where you get. Not so exciting. Try “I’m feeling lucky” it’s even better.
It’s all from 7th Syndikate.
Pretty strange email arousing my curiosity, gaming, mystery solving, scoobidoo-esque, search skills, role player and Famous Five enthusiast instincts! Something is wrong with the grammar/syntax of that sentence, but I’m sure you get the idea.
At least a couple of other people in the London blogosphere received the same message (Check your spam boxes maybe you have one too!), Melinda aka Miss Geeky twittered that it could be an ARG… Having looked into it, I think it might be as well.
If it is, it would be my first time getting involved in one, could be fun! (Or it might jut be something dodgy, but I don’t think so at this stage – and they want buzz, well I’m participating without even knowing what it’s about! And I don’t care, I love games, love a mystery, I’m curious and it gives me easy content for a post ;o)
I figured it out by the way (It’s not that difficult). Something’s going on for (or in) 3 weeks. Watch out for the people randomly placing the words “big armadillo” in their conversations!
I hadn’t watched a TED talk for quite a while, so I was glad to watch this one earlier and I thought it absolutely brilliant (Well sure, they all are – or close). Peter Hirshberg is a Silicon Valley executive, entrepreneur and marketer – amongst other things, he’s on the board of directors for Technorati.
He delivers a really fun and insightful talk starting from the fact that TV and computing pretty much started at the same time and they evolved as rival siblings.
For examples, he tells us about fundamental marketing methods
A. If you use our product…
You’ll find true love, fulfillment, prosperity
B. If you don’t…
He also shows us the surprising first example of proprietary material locked in by the vendor, the Winky Dink crayons: